396hz - FASHION OUT OF CONTEXT
A personal project that explores the idea of breaking fashion away from its usual associations with rigid concepts and overly serious settings.
The project reflects on how fashion, often framed within elitist, dramatic, or excessively polished narratives, can also exist in playful, ironic, or unexpected contexts. By removing fashion from its typical codes, the cold studio, the distant attitude, the exaggerated formality, the work invites the viewer to question the boundaries between style, humour, and everyday life.
16/09/2024